From Data Acquisition to Reporting: Implementation of a Big Data Project in a Netzathleten Media Case Study
The current hype around Big Data has led to numerous publications dealing with the topic. However, there is still a lack of case studies, which describe the actual usage of Big Data technologies in dierent sectors. Thus, this Master Thesis addresses the real-life implementation of a Big Data project in the online marketing industry. For this purpose the process - including data acquisition, processing, storage, analysis and reporting - is described step by step in a case study with netzathleten media. The overall goal is to apply Big Data analytics for early detection of spontaneous trac changes, in order to enable the company to quickly react to faulty integration on their partner's websites, or false trac, which is caused by bots.